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“The past is not dead,” William Faulkner famously wrote. “In fact, it’s not even past.” That may be harder to believe as the manufacturing age gives way to the Internet age, but marketers who emphasize the new at the expense of the old should pause to wonder if Faulkner was onto something.
While they’re pausing, they might consult the findings of a new report from Faith Popcorn’s BrainReserve that analyzes polling data gathered in May and June.
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