Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign

Uncommon London shines a neon light on evolution for money-saving app Yolt

Money app Yolt introduces 'the lizard brain'—and blames it for our poor spending habits. Uncommon / Yolt

LONDON—There’s a high chance you’ve spent some money lately on things you don’t really need just to feel something in these extremely detached times.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}