Feds to Study Kids' Obesity

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Federal regulators said they would study the link between media and advertising and childhood obesity.

The research linking childhood obesity with media and advertising “troubles me as a parent and as chairman of the FCC,” according to Federal Communications Commission Chairman Kevin Martin.

“Small children can’t weed out marketing messages from their favorite show, especially when marketing campaigns feature favorite TV characters like SpongeBob and Scooby-Doo,” Martin said Wednesday.

Martin spoke at a Capitol Hill event as he, Sen.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in