Fed's Food Guidelines Hit Brick Wall in Year-End Budget Bill

Food and beverage advertisers called for cost-benefit analysis

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in