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WASHINGTON The federal government wants food marketers to adopt nutritional standards for kid-targeted products, or else shift its marketing emphasis to lower-calorie items, according to a report on childhood obesity by the Federal Trade Commission and the Department of Health and Human Services.
The report, released today, calls for additional self-regulatory measures by the Children’s Advertising Review Unit of the Council of Better Business Bureaus, including monitoring the way foods are marketed to children beyond traditional advertising.
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