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NEW YORK FedEx said it has launched its first unified global marketing campaign.
The work by BBDO, New York, incorporates the words “Access,” “Success” and “Growth” to emphasize the benefits of using FedEx.
According to the company, the ads are designed to take customers “behind the scenes,” showing the advantages of using the carrier. “This campaign will communicate how FedEx allows our customers to access opportunities for their businesses in the global marketplace,” said FedEx rep Carla Boyd.
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