FedEx Sends Kinko’s To BBDO

FedEx tapped lead agency BBDO to handle rebranding duties for its newly acquired Kinko’s chain. The Omnicom shop in New York will break ads in the second half of the year touting Kinko’s as FedEx Kinko’s Office and Print Centers. FedEx, based in Memphis, Tenn., will spend $25 million on the rebranding.