FedEx Delivers Sustainable Actions With the Help of Willie Nelson in New Ad

A folksy spot shows the brand's commitment to carbon neutrality

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As Earth Month comes to a close, some companies are taking one last opportunity to cement their stance on sustainability. FedEx is going a step further by gifting the planet more than a promise, but an actual plan that has been in motion for years.

To help with this particular delivery, the courier company is calling on a rather notable environmentalist: Country music icon Willie Nelson.

Created with agency BBDO New York, “Delivering for Earth” showcases the actionable steps that FedEx is taking towards more sustainable operations.

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