Federated Enters OOH Business

Federated Media, owner of 17 radio stations in Indiana and the Elkhart Truth newspaper, has expanded into the outdoor business with the acquisition of Portland, Ore.-based Onsite Advertising Services. The newly named outdoor company, which has billboards and wallscapes in Portland, Ore. and San Francisco has been renamed OnDisplay Advertising.

On Display Advertising will be headed by Mike Maloney, the former general sales manager of Portland, Ore.-based Alpha Broadcasting.

“Outdoor advertising continues to grow and it will complement our radio, interactive and print businesses,” said Alec Dille of Federated Media.