Feature: Watch and Learn

Frontier Airlines’ fleet of planes, with their tail fins that feature renderings of cats, rabbits and foxes, often draws a crowd of gawkers at Denver International Airport. This phenomenon likely would have gone unnoticed if not for researchers from Sterling-Rice Group, who watched passengers (with their consent) as they made their way around the airport.

While focus groups had shown that customers did associate Frontier with the animals, seeing the joy with which parents pointed out the critters to their kids was particularly revealing.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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