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New York startup Fearless opened in the spring with assignments from a food delivery company (PureFoods) and online phone service provider (phone.com). Now the shop is working for a baby carrier manufacturer.
For ERGObaby, Fearless will create ads and buy media (through its EarthQuake Media unit). The ads—the first of which are expected in the fall—will appear in the U.S., Europe, Asia, and Latin America. Initial media spending is estimated at $10 million.
Fearless won the assignment in part through a past connection.
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