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The premise behind The Fearless Group–a new agency whose partners include Jerry Judge and Robin Kent: marketers need direction, clarity, and alacrity in a fast-moving age of increasing consumer control.
Whether the New York shop delivers, of course, remains to be seen. And in a marketplace suddenly flooded with startups that include Co Collective, Barton F. Graf 9000 and People Ideas & Culture, Fearless will have to hustle to stand out.
"Thirty years of being in the business, I haven’t seen so many independent agencies as we've seen in the last couple of years," said Brian Martin, of the Source Martin agency search consultancy in New York.
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