Fearless Group Enters Crowded Market

Startup's partners include Jerry Judge, Robin Kent

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

The premise behind The Fearless Group–a new agency whose partners include Jerry Judge and Robin Kent: marketers need direction, clarity, and alacrity in a fast-moving age of increasing consumer control.

Whether the New York shop delivers, of course, remains to be seen. And in a marketplace suddenly flooded with startups that include Co Collective, Barton F. Graf 9000 and People Ideas & Culture, Fearless will have to hustle to stand out.

"Thirty years of being in the business, I haven’t seen so many independent agencies as we've seen in the last couple of years," said Brian Martin, of the Source Martin agency search consultancy in New York.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in