Fearless Girl Stole the World’s Heart, but What Did It Do for the Client’s Business?

A deep dive into the iconic statue and the company it was created for

The Fearless Girl statue quickly went viral, garnering over 1 billion Twitter impressions in the first 12 hours. Getty Images

She arrived in the middle of the night, seemingly out of thin air. Her arrival was quiet but calculated. The following day—International Women’s Day—millions would know her as the Fearless Girl.

This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.
@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.