FDA Picks 6 Agencies to Handle Anti-Tobacco Ads

Will spend as much as $390 million over 5 years

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The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey, Mullen, Draftfcb, Campbell-Ewald, American Legacy Foundation and Riester, a Phoenix agency that has previously been involved in youth tobacco prevention advertising, were chosen for the task.

The group of agencies will now be given assignments or will submit proposals in a competitive scenario.

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