FDA Picks 6 Agencies to Handle Anti-Tobacco Ads

The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey, Mullen, Draftfcb, Campbell-Ewald, American Legacy Foundation and Riester, a Phoenix agency that has previously been involved in youth tobacco prevention advertising, were chosen for the task.