FCB’s Sullivan Bound for @radical.media

NEW YORK Foote Cone & Belding director of broadcast production Deborah Sullivan is joining @radical.media as an executive producer, the production company confirmed.

Sullivan, 44, fills a position left vacant by Robert Fernandez, who left the production company last May to join Moxie Films. She will be based in New York and will share the executive producer title with Gregg Carlesimo.

Jon Kamen, co-owner of @radical.media, said Sullivan’s management experience and agency background were important elements in hiring her.

“She brings a whole added skill set and background towards contributing to management,” Kamen said, adding her background allows her to be able to handle “the complexity of the three-ring circus that has to be managed between clients and creative people and the reality of production.”

Sullivan said one of the reasons she made the switch was to work on more varied projects.

“Being the director of broadcast production at the moment is just about TV and radio spots,” Sullivan said. “At Radical, I have the opportunity to do more than just 30-second spots or radio ads.”

At the end of March, @radical.media launched Ogilvy & Mather’s American Express “Webisodes,” short films starring Jerry Seinfeld. The firm also worked on a special for Nike that aired on MTV and Errol Morris’ Academy Award-winning documentary, Fog of War.

Sullivan joined Interpublic Group’s FCB in 2000. Prior to that, she was senior vice president, director of broadcast production at Omnicom Group’s DDB in New York. Sullivan had stints as director of broadcast production at N.W. Ayer & Partners, Hal Riney & Partners and Berlin Cameron & Partners. She also has worked at several production companies, including Jon Francis Films in San Francisco and Red Dog Films in Los Angeles.

Sullivan said she first met Kamen and co-proprietor Frank Scherma in the 1980s while at Hal Riney & Partners. The last time they worked together, over a year ago, was on spots for FCB clients Chase Bank and Jamaica Tourism, Kamen said.

Sullivan, who was also executive vice president at FCB, plans to start at @radical.media in May, after finishing a two-spot project for FCB client Diet Coke. FCB could not immediately be reached.