FCB's Qwest Comeback

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CHICAGO — Qwest’s decision last week to pull its $100 million account from DDB Chicago and give it to Foote, Cone & Belding in Chicago was written in the cards four months ago. Pitching the Denver company’s $100 million account in April, FCB “nailed the strategy” with its focus on customer service and benefits, said Qwest’s new svp of corporate communications, Joan Walker.

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