Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Aurora Foods’ flagship frozen brands, including Mrs. Paul’s, Aunt Jemima and Lender’s Bagels, were on the brink of bankruptcy when Pinnacle Foods bought the company earlier this year. Now, Mrs. Paul’s seafood will see its first national TV effort in two years with a media budget in excess of $15 million.
Four
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in