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NEW YORK Aurora Foods’ flagship frozen brands, including Mrs. Paul’s, Aunt Jemima and Lender’s Bagels, were on the brink of bankruptcy when Pinnacle Foods bought the company earlier this year. Now, Mrs. Paul’s seafood will see its first national TV effort in two years with a media budget in excess of $15 million.
Four 30-second spots, via Foote Cone & Belding, New York, will break starting this week. Tagged “Get comfortable with fish,” creative will air on network, cable and syndication, addressing consumer concerns about fish.
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