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Foote, Cone & Belding last week became the latest agency to learn that procedure is as important as cost or creative in bidding for the California Lottery’s ad account.
The lottery disqualified FCB’s bid for its five-year, $125 million creative and media account because the shop faxed, rather than mailed, its rebid media cost proposal.
The disqualification of FCB, which sources said faxed its proposal after a flurry of documents went back and forth with the lottery, left several agency executives arguing that it is time the lottery change the way it does business.
“The mere fact that this review has become such a lengthy ordeal with so many twists and turns would clearly suggest that the process needs to change,” said Grey president John Crosson.
Said another disgruntled agency source, “They’re not doing the right thing for the state, and they’re not doing the right thing for taxpayers.
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