FCB's Fax Is Latest Bungle In California Lottery Saga

Foote, Cone & Belding last week became the latest agency to learn that procedure is as important as cost or creative in bidding for the California Lottery’s ad account.

The lottery disqualified FCB’s bid for its five-year, $125 million creative and media account because the shop faxed, rather than mailed, its rebid media cost proposal.

The disqualification of FCB, which sources said faxed its proposal after a flurry of documents went back and forth with the lottery, left several agency executives arguing that it is time the lottery change the way it does business.

“The mere fact that this review...

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