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CHICAGO Foote Cone & Belding has picked up advertising duties for the Brookfield Zoo, having impressed zoo officials by assigning a dedicated team for the account during its pitch, the client’s acting marketing director said.
The Interpublic Group shop here bested four undisclosed Chicago shops for the account, said Brookfield’s Lee Haines. A print, radio and outdoor effort targeting Chicagoans and visitors to the area is set for early next year. Spending is less than $1 million.
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