FCB’S Christmas On Credit

Foote, Cone & Belding today breaks four 30-second TV spots in a promotional campaign for Chase in which shoppers using their credit cards get a chance to win back what they spent.
The contest, dubbed “Weekends on us,” is being advertised in select markets, including New York, with print, radio and outdoor ads to spur spending during the holiday season.
Each TV spot features a single camera shot, and a voiceover asking a simple question: “How are you gonna use your Chase card this weekend?”
One spot (shown here) features the garage of a snowbound house and a reggae version of “Jingle Bells” playing in the background. Copy reads “Friday snow shovel weather stripping Saturday ice scraper jumper cables Sunday one-way ticket to Jamaica.”
All the ads retain the Wells BDDP-created tagline, “The right relationship is everything.”
–Sloane Lucas

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