Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Foote, Cone & Belding today breaks four 30-second TV spots in a promotional campaign for Chase in which shoppers using their credit cards get a chance to win back what they spent.
The contest, dubbed “Weekends on us,” is being advertised in select markets, including New York, with print, radio and outdoor ads to spur spending during the holiday season.
Each TV spot features a single camera shot, and a voiceover asking a simple question: “How are you gonna use your Chase card this weekend?”
One spot (shown here) features the garage of a snowbound house and a reggae version of “Jingle Bells” playing in the background.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in