FCBi Forges Motorola Relationship

NEW YORK Motorola has awarded its global digital customer relationship marketing business to Interpublic Group’s FCBi, part of Foote Cone & Belding, the agency said.

All told, Motorola spends an estimated $100 million annually on worldwide marketing. WPP Group’s Ogilvy & Mather is lead agency on that business. The budget for the relationship marketing work was not disclosed, but estimated interactive spending by the client is $3-5 million.

The FCBi win follows a review in which multiple finalists around the world participated, including the incumbent, WPP’s Wunderman.

This marks the first new-busienss score under Pam Larrick, who joined FCBi in January as its first worldwide CEO from sibling agency MRM Partners, part of IPG’s McCann WorldGroup.

In a statement, FCB CEO Brendan Ryan said,”Our newest global client is exactly the forward-thinking kind of partner we were seeking. Motorola is a global communications leader that provides products and solutions across broadband, embedded systems and wireless networks.” FCBi will handle the work out of its office in New York.

Motorola senior director of global Web marketing Benjamin Hill added in a statement, “Motorola chose FCBi for their quality and creativity. Solidifying our brand presence on the Web will continue to drive our vision of seamless mobility.”