Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Motorola has awarded its global digital customer relationship marketing business to Interpublic Group’s FCBi, part of Foote Cone & Belding, the agency said.
All told, Motorola spends an estimated $100 million annually on worldwide marketing. WPP Group’s Ogilvy & Mather is lead agency on that business. The budget for the relationship marketing work was not disclosed, but estimated interactive spending by the client is $3-5 million.
The FCBi win follows a review in which multiple finalists around the world participated, including the incumbent, WPP’s Wunderman.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in