FCB Wins $20 Mil. Priority Mail Project Normally In Y&R's Ambit

NEW YORK: Foote, Cone & Belding has won an additional assignment from the United States Postal Service to create a campaign for Global Priority Mail, client officials said last week.
Sources said the project is worth about $20 million in billings.
Young & Rubicam, New York, is the lead agency for the Postal Service and handles the client’s Global Priority Mail service. FCB here, however, has been handling the Priority Mail domestic account since January 1996.
Roxanne Symko, the Postal Service’s advertising manager, said FCB will break a campaign in January that trades off FCB’s current Priority Mail tagline, “What’s your priority?” The revised tagline will be: “What’s your global priority?”
The work will include a TV commercial, print ad and radio spot.