Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
From the outside, Dockers’ latest khaki pants don’t look much different. But in the pleats and seams of the new Mobile Pants, there’s more than meets the eye.
A new campaign from Foote, Cone & Belding, San Francisco, introduces the latest innovation in khakis: hidden pockets, including a zip-vault slot within the right-leg mesh pocket and two deep stowaway seam pockets designed for carrying high-tech gadgets.
A 30-second TV spot, titled “X-Ray Specs,” breaks on network and cable Aug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in