FCB Tries Out Plan for Greater TN Integration

In an effort to better leverage links between sister True North Communications companies, an executive from Don Coleman Advertising is spending two days each week at FCB’s offices here.
The idea is to have the two TN shops work with each other from the beginning of projects, including new business pitches, when appropriate, FCB president Brian Williams said.
TN chairman and chief executive officer David Bell has stressed the need for collaboration within the network, and while Williams described the setup with Coleman as “TN endorsed,” it’s not being tried anywhere else.