FCB Takes Quirky Tack in New Spots for Chase

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The click of an ATM card slot, toast and a pickle are plot devices in a new TV campaign for JPMorgan Chase from Foote, Cone & Belding that bows tonight during Ev erybody Loves Raymond.

While the tagline, “The right relationship is every thing,” remains, three 30-second spots focus less on the retail bank’s pro ducts and more on how Chase has improved the customer experience.

In one spot, a couple is standing in the rain outside a Chase branch.

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