LOS ANGELES–FCB Worldwide is reorganizing its four Southern California offices into a single entity with billings of $450 million" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "" >

A FCB Southern California Taking Shape
LOS ANGELES–FCB Worldwide is reorganizing its four Southern California offices into a single entity with billings of $450 million

A FCB Southern California Taking Shape
LOS ANGELES–FCB Worldwide is reorganizing its four Southern California offices into a single entity with billings of $450 million. FCB Southern California will have two locations: One combines the Costa Mesa, Santa Ana and Newport Beach offices; the other is FCB’s Los Angeles office. Jim Harrington, formerly evp, general manager of the Costa Mesa office, assumes the presidency of the entity; Scott Montgomery, formerly Costa Mesa evp, creative director, becomes evp, executive creative director.
A MCI WorldCom to Pay Up for Misleading Ads
NEW YORK–MCI WorldCom has agreed to pay $100,000 as part of an agreement that settled an FCC probe into its discount long-distance ads. MCI also agreed to substantiate all claims in its ads and prominently disclose rates. News of the settlement surfaced after MCI moved to drastically reduce spending on the so-called “dial-around” ads. MCI spent about $340 million on 10-10-220 and 10-10-321 ads in the first 11 months of 1999, per Competitive Media Reporting. MCI’s agency is Messner Vetere McNamee Schmetterer/Euro RSCG, New York.
A Gulisano Resigns From FCB New York
NEW YORK–Sam Gulisano, who in October was named co-executive creative director at FCB Worldwide’s New York office, has resigned after 22 years at the shop, effective March 15. Gulisano, 49, said he is starting his own interactive agency. Rich Russo, 42, becomes sole executive creative director at the New York office.
A Merkley to Break BellSouth Work
NEW YORK–Merkley Newman Harty this week launches a corporate-image campaign for BellSouth, positioning the Atlanta company as progressive and tech-savvy, sources said. Six spots, shot in Los Angeles, are a departure from MNH’s previous folksy “Chatsford” campaign, sources said. Agency and client declined comment.
A Burnett’s New Delta Work Imminent
CHICAGO–Delta Air Lines is expected to unveil its first branding campaign from Leo Burnett here this week, sources said. Sources said work will likely focus on the Atlanta-based carrier’s service and will address the question posted on a Times Square billboard: “How do you like to fly?” Burnett won Delta’s $100 million account last September after a review.
A TN Posts 1999 Results; TN CFO Retires
CHICAGO–True North Communications reported 1999 revenue up 16 percent to $1.4 billion and net income up 42 percent to $39 million. Donald Seeley, vice chairman, chief financial officer, will retire. Senior vice president and chief accounting officer Kevin Smith takes over as evp, CFO at the Chicago holding company.
A Sweet Treat for Grey: $45 Mil. Twix Account
NEW YORK–Grey Advertising won $45 million in global creative duties for Twix candy bars, topping incumbent D’Arcy Masius Benton & Bowles and BBDO. D’Arcy retains the Twix business in Asia Pacific. All three shops are on the roster of Mars Inc., which owns Twix. Grey will handle the account from its New York and London offices.
A McD’s Image Work Set for Summer
CHICAGO–A new image campaign for McDonald’s is set to break this summer, sources said. DDB Worldwide here is in negotiations with directors, including Tony Kaye and Joe Pytka, for the spots. The ads are expected to focus on employees and use some form of the “We’re out to make you smile” message the company used last year.
A Levi’s $40 Mil. Media Job Fits TBWA/Chiat/Day
SAN FRANCISCO–Levi Strauss & Co. here tapped TBWA/Chiat/Day to handle $40 million in media chores. The San Francisco shop, which handles creative duties for Levi’s jeans, topped TN Media, The Media Edge, MediaVest and Universal McCann, all New York, in a two-month review. TBWA/C/D will handle broadcast media buying for the Levi’s and Dockers brands. TN Media previously handled Dockers media buying.
A Newswire Roundup
McCann-Erickson, New York, dropped out of The Sports Authority’s $30 million review. The Fort Lauderdale, Fla., client is considering FCB Worldwide, Chicago, and WestWayne, Atlanta and Tampa, Fla. DDB, New York, won Planetfeedback.com’s $15-20 million account, topping GSD&M, Austin, and The Richards Group, Dallas. Bartle Bogle Hegarty was named international agency for art seller Eyestorm.com. BBH USA, New York, will launch the site’s first campaign, which will run in the United States. Billings are $6 million. Saatchi & Saatchi, New York, landed creative and media duties for spirituality Web site Beliefnet.com. Billings are $15 million. Lowe Lintas Columbian, Chicago, won DirecTV’s $20-25 million customer satisfaction direct marketing account. As expected [Adweek, Feb. 7], Bright House, Atlanta, confirmed it has completed a buyback from parent Omnicom. Terms were not disclosed. A.T. Cross is considering Bates USA and Margeotes/Fertitta + Partners, both New York, and Carmichael/Lynch, Minneapolis in a review for its $7 million account. Publicis, Dallas, topped Long Haymes Carr, Winston-Salem, N.C., to win the $10-15 million account of Garden Ridge.
A For the Record
M&C Saatchi in Auckland and Wellington, New Zealand, is directing global strategy for Tourism New Zealand’s global marketing campaign; its offices in Sydney, Australia, developed the creative. Spring O’Brien, New York, is handling only the public-relations portion of the effort [Adweek, Feb. 21, p. 66]