FCB Seattle Stays in Aviation With Kenmore Air

With its fleet of 22 seaplanes, Kenmore Air may not fill the void left by Boeing at Foote, Cone & Belding in Seattle. But it is helping to keep spirits aloft at the agency.

Executive creative director Mary Knight said the creative team on the account took a test flight on a Kenmore seaplane before getting to work on a new campaign, which launched in January.

By sheer happenstance, the Seattle shop picked up Kenmore Air around the time it lost the $70 million Boeing account to FCB Chicago following the client’s own relocation to the Windy City.