FCB Is 'Resourceful' for Food Processor

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CHICAGO Archer Daniels Midland unveiled a new campaign from Foote Cone & Belding here tagged “Resourceful by nature” at its annual meeting on Thursday.

Four TV spots breaking Thursday night from the Interpublic Group shop present people from Asia to the Midwest enjoying food processed by ADM. A series of shots scrolls across the screen from left to right, showing all the people—from farmers to truckers to workers at ADM plants—involved with bringing food to the table.

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