FCB Plays Up the Hero Worship

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Ego replaces adrenaline in Foote, Cone & Belding’s latest campaign for Kawasaki Motors.

Two cartoonish print ads breaking in January publications for the company’s Ninja sport bikes feature Kawasaki team riders Eric Bostrom and Rickey Gadson. Both ads ask the question, “Are you ready?”

In one, a smiling Bostrom sits atop his Ninja ZX-6R, which is perched on a raised platform.

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