FCB Names Healthcare Chief

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NEW YORK Foote Cone & Belding said it has hired Mike Rutstein to run its consumer healthcare practice here, effective immediately.

Rutstein, 36, replaces Rob Peterson, who left the agency in September, as evp, account management for consumer healthcare at FCB in New York. Rutstein reports to Steve Centrillo, president and CEO of the office.

In a statement, Centrillo said, “Having helped leading companies like Procter & Gamble, Pfizer, Merck and Amgen build some of the most famous and successful healthcare brands in the world, Mike’s arrival brings an innovative perspective and way of thinking to FCB.”



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