FCB Mexico Teaches Kids About Unity With a Cross-Border Game of Tug of Rope at SXSW

Lets children in Austin play with Mexico City counterparts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

FCB Mexico is aiming to heal some of the divisiveness and discord in the world today by joining kids from Austin and Mexico City with “Tug of Hope,” a virtual game of tug of war at South by Southwest Interactive in Austin, Texas.

The synchronized, interactive system lets players in Austin and Mexico City feel a real tug on the rope over the 930 miles that separates them. The kids also can see, hear and talk to their peers on the other side of that rope.

“The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in