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FCB Mexico is aiming to heal some of the divisiveness and discord in the world today by joining kids from Austin and Mexico City with “Tug of Hope,” a virtual game of tug of war at South by Southwest Interactive in Austin, Texas.
The synchronized, interactive system lets players in Austin and Mexico City feel a real tug on the rope over the 930 miles that separates them. The kids also can see, hear and talk to their peers on the other side of that rope.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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