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FCB Mexico is aiming to heal some of the divisiveness and discord in the world today by joining kids from Austin and Mexico City with “Tug of Hope,” a virtual game of tug of war at South by Southwest Interactive in Austin, Texas.
The synchronized, interactive system lets players in Austin and Mexico City feel a real tug on the rope over the 930 miles that separates them. The kids also can see, hear and talk to their peers on the other side of that rope.