FCB Mexico Creative Jumps To N.Y.

FCB has tapped Chris Becker, creative director in its Mexico City office, to partner with executive creative director Rich Russo, who was promoted to evp, chief creative officer.

The moves come as the New York-based agency seeks a more global sensibility in creative work for clients such as Compaq and Samsung, said Jeff Tarakajian, president of FCB New York. Becker, 37, named evp, executive creative director in New York, arrived last week. He and Russo, 43, report to Tarakajian.

“We’ve grown. And with growth comes the need for more firepower,” said Tarakajian. “[Becker has] got a great reel and will complement a lot of the talented people already here.”

A native of Stuttgart, Germany, Becker is an art director whose career began in 1983 in the Madrid office of Swiss agency GGK. He has also worked for Ogilvy & Mather and Bozell, which he joined in 1994. With the 1999 merger of some FCB and Bozell offices, Becker became part of the FCB family.

“It’s a very big challenge in a very competitive market,” said Becker.

He is on FCB’s worldwide creative committee and worked on last year’s Compaq and DaimlerChrysler pitches. FCB Mexico’s clients include soft drinks Mirinda and Manzaneita Sol (both owned and distributed by Pepsi overseas), 7-Up and pain reliever Tempra.

FCB New York has won an estimated $300 million worth of business in the past 18 months, including AT&T Business and Jell-O.