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Competing Ads for Kawasaki, Yamaha Bikes Offer Similar Feel
LOS ANGELES–New TV ads for rival Kawasaki and Yamaha sport bikes use similar stylistic approaches to reach men 19-35.
The 30-second spots–one from FCB Worldwide for Kawasaki’s Ninja ZX12R, and the other from Marshall Advertising and Design for Yamaha’s R1–both employ electronic music, trippy visual effects and a futuristic look and feel.
Both agencies are based in Costa Mesa, Calif.
The Yamaha ad, part of a $6 million campaign touting the company’s 2000 models, began airing last week.
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