FCB Lost California Lottery Account Over Technicality

LOS ANGELES A technicality is what cost Foote, Cone & Belding the California Lottery account, sources said.

The San Francisco shop was one of four finalists asked to rebid the media portion of the five-year, $125 million account, but was disqualified because it faxed and e-mailed its cost proposal, but did not submit a hard-copy version, according to sources.

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