FCB Loses $20-Million Airline in Sydney

JARKARTA – DDB Needham Worldwide’s Singapore office has won the $20 million-plus Garuda Indonesia airline account, ending the carrier’s 13-year relationship with Foote, Cone & Belding’s office in Sydney. DDB Needham, which bested the Singapore offices of Lintas, J. Walter Thompson and Dentsu, Young & Rubicam and the incumbent in a review, will work with Jakarta agency Fortune, on the business. Fortune will take a minority interest in the Singapore office of DDB. However, DDB Needham’s regional managing director for Asia, Geoff Brown, would not comment on the magnitude of that interest. FCB managing director Alan Burgis said the loss of the airline wouldn’t result in any staff retrenchments nor the closure of the agency’s Jakarta office, but he would not rule out the possibility of a merger with Mojo in Australia, which FCB is in final stages of purhcasing from Chiat/Day.
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