FCB Jolts Consumers With ZDTV

SAN FRANCISCO-ZDTV is celebrating its one-year anniversary with the launch of a $5-8 million multimedia branding campaign from Foote, Cone & Belding.
The effort, FCB’s first for the 24-hour cable channel, includes print, outdoor, radio and TV executions. The tagline is, “Television about computers and the Internet.” The campaign launched in San Francisco, Los Angeles and Dallas last week, and will soon roll out to additional markets.
The San Francisco client, a unit of Ziff-Davis, launched last May, and offers all original programming about technology-related subjects ranging from the Internet to e-commerce.