FCB Jolts Consumers With ZDTV

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SAN FRANCISCO-ZDTV is celebrating its one-year anniversary with the launch of a $5-8 million multimedia branding campaign from Foote, Cone & Belding.
The effort, FCB’s first for the 24-hour cable channel, includes print, outdoor, radio and TV executions. The tagline is, “Television about computers and the Internet.”

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