FCB Installs N.Y. Creative Director

NEW YORK Foote Cone & Belding said it has named Rodd Chant to the new position of executive creative director of its flagship office here.

Chant, who started at the Interpublic Group agency on Monday, joined from Publicis in Singapore, where he held the same title.

The 40-year-old Chant will focus on brand advertising at the shop, rounding out the senior creative team alongside Mach Arom (interactive, online) and Gary Scheiner (direct efforts).

He reports to FCB New York chairman and chief creative officer Chris Becker, who said in a statement: “It took me a long time to find a person with the right personality and maturity to lead the New York creative team. Rodd is an eclectic creative director who has lived and worked in different cultures enough to navigate through the ever-evolving advertising trends. In my eyes, Rodd’s ability to inspire and make young creatives shine made this decision an easy one.”

Earlier in his career, Chant worked at IPG’s McCann Erickson in Sydney, Australia, and in the Singapore offices of Batey and Omnicom Group’s BBDO. Before joining Publicis there, he founded Born in Sydney, where he also was the creative director of the independent consultancy.

During his career, the native of Australia has worked on accounts including Singapore Airlines, Coca-Cola, Diet Coke, Mitsubishi, Mercedes-Benz, Renault, MasterCard, Levi’s and Pizza Hut.