Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Foote Cone & Belding next week will break a TV campaign to support the Planters mixed-nuts line extension on behalf of Kraft Foods. The snacks began shipping to stores as the year began.
One animated 30-second spot shows the iconic Mr. Peanut dashing from a taxi and taking an elevator to the observation deck of a skyscraper. Cane in hand, he rushes about, dodging passersby as if in search of someone or something special.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in