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Samsung this weekend will break its first TV ad in an estimated $400 million campaign aiming to build awareness for the consumer electronics maker.
A 30-second spot — the first creative with FCB, New York, since Samsung split with AG Worldwide, New York, last year — keeps the old tag, “DigitALL: Everyone?s Invited.”
The latest spot shows a group of multicultural, brightly dressed young hipsters toting Samsung?s notebook computers and wristwatch computers.
?Where Samsung is known, not much is known about Samsung.
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