FCB Expected To Pick Up Creative, Media Duties For Intuit's Quicken

Foote, Cone & Belding here is on the verge of picking up all media and creative duties for Intuit’s Quicken brand of personal finance software products, according to executives with the client. All other Intuit brands, including TurboTax, will be managed by an in-house advertising team.
Menlo Park, Calif.-based Intuit selected FCB to handle the estimated $10 million business without a review. There was no incumbent on the account, although FCB had been working with the client on a project basis since 1996, completing several direct mail efforts.
“We have not ironed out all the final details of the arrangement yet, but we do plan [to put our account] with FCB,” said Karen Young, Intuit’s senior manager of marketing on Quicken.