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CHICAGO – With the addition of $23 million more Clorox business two weeks ago, Foote, Cone & Belding may find itself even more committed to its decentralized agency structure in North America than it might like.
Although FCB has made strides to centralize its operations in its finance area and has set its sights on developing a more consistent creative product among its offices, the addition of more Clorox business last week was a clear signal that any substantial centralization among offices would be difficult without jeopardizing the relationships of three of its biggest clients: Clorox Co.,
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