FCB Circuit City Ads Tout Service

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Circuit City suggests better service is what sets it apart from competitors in Foote, Cone & Belding’s first campaign for the chain.

The strategy marks a return to the Richmond, Va.-based chain’s message of about a decade ago, when spots were tagged, “Service is state of the art,” said Fiona Dias, client svp of marketing. “We haven’t talked about service in awhile, and it is a differentiation for us,” she said.

FCB’s work introduces the line, “We’re with you,” and pushes a similar message.



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