Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Foote, Cone & Belding’s new corporate image campaign for Levi Strauss & Co. weaves a series of oddly connected stories in TV spots breaking today. The commercials feature the tagline “Levi’s. They go on.” Some will appear in sequence during a single TV program.
One ad from the San Francisco shop features a group of senior citizens in a trendy nightclub, with one man contemplating a condom machine. In another, a young disc jockey is discovered in a cowboy bar spinning funk music.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in