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NEW YORK — Qwest Communications breaks a new ad campaign today that seeks to emphasize corporate values and customer service.
The effort is the first from FCB since it took over the $100 million account in August. The quick turnaround was possible because FCB had presented the strategy in April during a pitch in which DDB prevailed.
In June, CEO Joseph Nacchio resigned amid an ongoing Securities and Exchange Commission investigation into Qwest’s accounting practices.
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