FCB Basks in the Sun With Mobile Grand Prix for Nivea’s Beach Bracelet

R/GA and Google both win gold

CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its ingenious Nivea bracelet that combined print and mobile to track your child on the beach.

@nudd Tim Nudd is a former creative editor of Adweek.