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LOS ANGELES Hilton Hotels has awarded a creative assignment for its various brands to Interpublic Group’s Foote Cone & Belding after a review, the company confirmed.
The estimated $25 million piece of business, won by FCB’s San Francisco office, includes an umbrella assignment for Hilton-owned brands including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton, Hilton Garden Inn, Homewood Suites by Hilton and Hilton Grand Vacations.
FCB’s Chicago office retained Doubletree and Homewood Suites following a review launched last spring [Adweek Online, July 14], but lost the flagship Hilton Hotels brand to WPP Group’s Young & Rubicam in Irvine, Calif.,
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