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What factors should companies consider when doing global sports marketing deals?
They have to understand what they expect from an association with a football club. How can the partnership help them reach their corporate objectives? How will they value success or failure on that field? Another critical point is to ensure the company’s full engagement around the deal. If all the company’s members are excited, then the impact will be greater. The client agency has a crucial role: giving the right advice for marketing investment and creativity.
Talk about FC Barcelona’s recent deals with Intel, Stanley Black & Decker and Gatorade.
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