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ATLANTA Freedman, Gibson & White has been named the agency for Fazoli’s Italian Restaurants following a three-month review, the client confirmed.
The independent Cincinnati shop bested finalists including incumbent Meridian Communications of Lexington, Ky.; Wyse Advertising and Brokaw Communications, both in Cleveland; and WestWayne in Atlanta.
Greg Lippert, chief marketing officer for Lexington-based Fazoli’s, said that FG&W would handle strategic development, creative services, product development, media planning, public relations, brand extensions and promotions. The shop will begin work on the account April 1, Lippert added.
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