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Marshall Faulk, star running back of the St. Louis Rams, takes on the role of personal trainer from hell in a new campaign for Nike from Cole & Weber/Red Cell.
The effort touts the new Air Mission Extra football crosstrainer shoe, available exclusively at Nike retail partner Champs Sports. The Portland, Ore., shop has handled retail and co-branded work for Nike for four years.
The campaign broke last week and targets teenage boys. Spending was undisclosed.
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